I am a brand leader with 20 years of experience defining the vision, image, voice and value of iconic fashion, lifestyle and beauty brands. I have worked with clients such as SIMON MILLER, MANGO, VOGUE, EL PAÍS, NIKE and MASSIMO DUTTI, in projects ranging from brand direction to editorial, strategy, communication, creative and content direction. —I transform business strategy into cultural relevance through branding, creativity and storytelling, while supporting business objectives and building brand equity. Brand uniqueness is achieved by connecting a powerful purpose with product, image and experiences that can build desire and growth. —I lead brand evolution processes, aligning executive vision with creative transformation, and building cross disciplinary teams to deliver consistent and inspiring brand narratives•
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Portrait by PABLO ZAMORA
CREDITS, FRIENDS AND COLLABORATORS
PHOTOGRAPHERS
DARIO CATELLANI
QUENTIN DE BRIEY
PABLO DI PRIMA
COLIN DOGSON
TIM ELKAIM
JEREMY EVERETT
THEO DE GUELTZ
PAMELA DIMITROV
JOAQUIN LAGUINE
MARCO LESSI
PEPE LÓBEZ
ED. MARTIN
THEO WENNER
RONAN GALLAGHER
RYAN McGINLEY
ANGELO PENETTA
CHRIS RHODES
OLA RINDAL
NICOLAS RUIVO
SEBASTIAN S. BRUCE
EDUARD SÁNCHEZ RIBOT
ANTHONY SEKLAOUI
DAVID SIMS
DEO SUVERA
DREW VICKERS
STYLING
ALEX CARL
MALINA JOSEPH
ELODIE DAVID
EMMANUELLE ALT
CONSULTING
LOLITA JACOBS &
JEAN-BAPTISTE TALBOURDET
MANGO
ART DIRECTION:
CHRIS C. WINTER
CARLOTA CASTELLS
PATI DÍAZ
ROCÍO FERRERAS
ELISA LORENZI
LAURA PEREIRA
CLAUDIA PORTUS
ALBA ROCES
GAIZKA SAMPEDRO
GERMÁN VÁZQUEZ
STYLING:
REBECA ABAD
OLATZ ALTUNA
TANIA ÁLVAREZ
ALEX ÁLVAREZ
CLARA CARRANZA
ISABEL CASTELLANO
ALEJANDRA DEL CORRO
BERTA FERRER
LAIA GUTIERREZ
JOSÉ GUTIÉRREZ
CARMEN MÉRIDA
MIRIAM MIRA
PAULA MIRÓN
LORENA MON
CECILIA RONDÓN
IVETTE OLIVERA
ANNA OTERO
SANDRA ROMERO
DAVID SANMARTÍN
SARA VARELA
CONTENT:
CRISTINA BARROSO
SANDRA BERMEJO
SANDRA CANEDO
LUCÍA ESCUDERO
ANNA GONZÁLEZ
LUCÍA MERINO
AMANDAR PARDAL
MARÍA PALOMARES
DESIGN:
IÑAKI RUBIO
PRODUCTION:
MARTA BELLOC
SUSANA GELIDA
VICKY SANZ
CREATIVE LEAD:
MARIANA MARTÍN
PR:
AINHOA SAN MARTÍN
ISABEL AVÍS TOVAR
ALEX FERNÁNDEZ
MARTA GONZÁLEZ
EVA MARTÍN
HELENA ROCA CINTO
ANDREA VELASCO
ANGIE ZAPIAIN
COMMUNICATIONS:
YAIZA ALMAGRO
MARTA ARDID
ESTELA ALCAIDE
DORIS CASARES
INGO KERSTJENS
CARLOTA MARTÍN
EMILIO MOSTEIRO
JOÀO PACHECO
PÍA PAVESE
PILAR RIAÑO
XESCA RIBAS
DIEGO SEBASTIÁN
CARLA SIERRA
THANKS:
4/4 COMUNICACIÓN
LATERAL THINKING
MASSIMO DUTTI
ED MARTÍN
VITO CASTELO
ANDRÉS R.
CÉLINE PANIZZI
ANNA OTERO
DOMINIC SHEARER
JENNIFER GONZÁLEZ
VOGUE
EUGENIA DE LA TORRIENTE
(Editor in Chief)
NOEMÍ GARCÍA
ABRAHAM GARCÍA
LORETO QUINTANA
ANGELA ALMEIDA
SOLO
MARIANA MARTÍN
VIOLETA ROBLA
CARLES RODRIGO
ÀXEL DURANA
Etc.